Privacy Policy
This policy explains how Metis Solutions Group Ltd (trading as Chorum) ("Chorum", "we", "us") collects and uses personal data, and the rights you have over it.
1. Who we are, and our two roles
We are the controller for personal data we collect for our own purposes: visitors to chorum.io, people who contact us or sign up, our customers' account users, and the business contacts we hold in our own CRM.
We are a processor for the data our customers put into the Chorum platform about their own customers, staff and contacts ("Customer Data"). Our customer decides how that data is used and is the controller for it. Our Data Processing Agreement covers that processing. If your details are held in a Chorum customer's account, please contact that organisation first; we will help them answer you.
We operate in the United Kingdom only. We do not have a representative in the EU. Contact us about anything in this policy at help@chorum.io.
2. What we collect, why, and our lawful basis
| Purpose | Personal data | Lawful basis (UK GDPR Art. 6) |
|---|---|---|
| Running your Chorum account and subscription | Name, work email, organisation, role, sign-in and usage records | Contract |
| Billing and accounting | Billing contact, address, VAT number, payment records (card details stay with Stripe) | Contract; legal obligation |
| Support and service messages (security alerts, billing notices, service changes) | Contact details, messages, ticket history | Contract; legitimate interests |
| Answering enquiries, demo requests and waitlist sign-ups | Details you enter in our forms | Legitimate interests; steps before a contract |
| Email marketing to business contacts about Chorum | Name, work email, organisation, email opens and clicks | Legitimate interests, with an opt-out in every email (PECR reg. 22). Consent where you are a sole trader or use a personal address |
| Website analytics | Cookie IDs, pages viewed, device, approximate location | Consent, given and withdrawn through Cookie settings |
| Keeping the service and website secure, including bot protection on forms | IP address, browser data, logs | Legitimate interests |
| Meeting legal duties and defending legal claims | Whatever the duty or claim requires | Legal obligation; legitimate interests |
Where we rely on legitimate interests, we have weighed our interest (running and growing a business software company securely) against your rights, and you can object at any time (section 7).
3. Where the data comes from
- From you, when you use our website, forms, emails or the platform.
- From your organisation, when it creates a Chorum account for you or adds you as a contact.
- From public business sources, such as Companies House or a company website, when we contact a business about Chorum.
4. Who we share it with
We do not sell personal data. We share it only with:
- the suppliers below, under written contracts that bind them to process it only on our instructions and keep it secure (UK GDPR Art. 28);
- professional advisers such as accountants and lawyers, under a duty of confidence;
- HMRC, the police, courts or regulators where the law requires it;
- a buyer of all or part of our business, who would have to use it in line with this policy.
| Supplier | What for | What it receives | Where | Safeguard |
|---|---|---|---|---|
| IONOS SE | Hosting: servers and databases for the platform and this website | All platform data, including Customer Data | London, United Kingdom | None needed: data stays in the UK |
| Proofpoint, Inc. | Email relay for messages the platform sends (notifications, invoices, campaigns) | Recipient and sender addresses, message content | United States | UK International Data Transfer Addendum to the EU Standard Contractual Clauses, in the supplier's data processing terms |
| Anthropic, PBC | AI features, only when a user runs one (for example drafting a reply or summarising a ticket) | The text sent to that feature. Not used to train models | United States | UK International Data Transfer Addendum to the EU Standard Contractual Clauses, in the supplier's data processing terms |
| Stripe Payments Europe Ltd / Stripe, Inc. | Subscription billing and card payments | Billing contact and payment details. Card numbers go to Stripe directly and never reach our servers | Ireland and United States | Ireland: UK adequacy regulations. US: UK Extension to the EU-US Data Privacy Framework, with the UK Addendum in Stripe's data processing terms as backup |
| Google LLC (Google Analytics 4) | Visitor analytics on chorum.io, only after you accept cookies | Pseudonymous cookie ID, pages viewed, device and approximate location. Google signals and ad personalisation are off | United States | UK International Data Transfer Addendum to the EU Standard Contractual Clauses, in the supplier's data processing terms |
| Intuition Machines, Inc. (hCaptcha) | Bot protection on public forms where captcha is switched on | IP address, browser and interaction signals while the challenge runs | United States | UK International Data Transfer Addendum to the EU Standard Contractual Clauses, in the supplier's data processing terms |
| FreeAgent Central Ltd | Accounting and invoicing for our own customers | Billing contact, invoices and payments | Ireland | Ireland: UK adequacy regulations |
5. International transfers
We host the platform and its databases in London, United Kingdom. Some suppliers above are based in Ireland or the United States. The Safeguard column in the table above shows what each of those transfers relies on. Ask us for a copy of the safeguard that applies.
6. How long we keep it
We keep personal data only as long as we need it. These are the default periods. Customers can set shorter ones for their own Customer Data.
| Data | How long we keep it |
|---|---|
| Google Analytics data (held by Google, only if you accepted cookies) | 2 months, then deleted by Google |
| Our own page analytics: page views, visits and clicks | 14 months, then deleted |
| Email open and click events | 14 months, then deleted |
| Form submissions that never became a contact or lead | 24 months, then deleted |
| Leads that never became a customer | 24 months after the last activity, then deleted |
| Account, contact and CRM records | While the subscription or relationship lasts |
| Customer Data after a subscription ends | 30 days for export, then deleted |
| Invoices and billing records | At least 6 years after the end of the financial year (HMRC). We keep them in our accounting system, FreeAgent, for as long as we use it |
| Marketing preferences and unsubscribe records | Kept as long as needed to honour your choice |
We may keep anonymised or aggregated figures, which no longer identify anyone, for longer.
7. Your rights
Under UK GDPR you can ask us to:
- Access: give you a copy of the personal data we hold about you;
- Rectify: correct anything inaccurate or incomplete;
- Erase: delete your data where there is no good reason to keep it;
- Restrict: pause our use of it while a question is resolved;
- Port: give you data you provided in a machine-readable format;
- Object: stop processing based on legitimate interests, and always stop direct marketing;
- Withdraw consent: at any time, where we rely on it, without affecting what happened before.
Email help@chorum.io. We will answer within one month, and tell you if a complex request needs up to two more months. There is no charge. Every marketing email has an unsubscribe link that works straight away.
You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put things right first.
8. Cookies
We only set analytics cookies if you accept them. Our Cookie Policy lists every cookie and how long it lasts. You can change your choice at any time in Cookie settings.
9. Automated decisions and AI
We do not make decisions with legal or similarly significant effects about you by automated means alone. AI features in the platform draft or summarise content for a person to review; they only run when a user starts them, and the text is sent to Anthropic under a contract that bars training on it.
10. Security
Data is encrypted in transit with TLS. Each customer's platform runs in its own isolated environment with its own database. Staff access is limited to people who need it for support or operations. If we have a personal data breach, we tell the ICO within 72 hours of becoming aware of it where feasible, and we tell the people affected without undue delay if it is likely to put their rights at high risk.
11. Children
Chorum is a business service and is not meant for anyone under 18. We do not knowingly collect children's data.
12. Changes to this policy
We will post any change here with a new date. If a change matters to how we use your data, we will also email account holders before it takes effect.
Contact us
Data controllerMetis Solutions Group Ltd (trading as Chorum)
3 Quest Hills Road, Malvern, England, WR14 1RJ
Company number 14455210, registered in England and Wales
Email: help@chorum.io